Link benefits

Is Link Popularity Worth Your Time?
“…to have you website be "visible" to the search engines and thus their users, you need to work on getting inbound links. It is something you can do yourself or hire someone to do it for you. Either way, it is a "must do" promotional technique.” (Larry Sullivan, linking101.com)

Online Marketing That Works
“…Thus the question: 'If you can't find the resources through search engines and directories, how do you find them and where do they look?' The answer leads us to the second marketing technique - Link Building.” (Larry Sullivan, linking101.com)

Building Link Popularity Improves Search Engine Ranking
“…A properly executed link building campaign will help boost your ranking with many search engines, but this is only part of the benefit. The quality sites that have agreed to link to you will also send you highly relevant traffic. Also, your brand and name will become better known within your industry as a result of the link requests that you make.” (Scott Buresh, mediumblue.com)

How to Increase Website Link Popularity
“…A properly executed campaign to increase your website link popularity will help boost your rankings with many search engines, but this is only part of the benefit. The quality sites that have agreed to link to you will also send you highly relevant traffic.” (Scott Buresh, mediumblue.com)

Link Popularity Is About More Than Just Search Engines
“…Increasing link popularity is important in search engine optimization and effective linking can give a real boost to rankings. But, there are other important benefits to link popularity that rarely get mentioned.” (Ken McGaffin, mediumblue.com)